The project was my first foray into exploring a how to better communicate health information to people with Down Syndrome. It took part in several phases.

The first image links to a video walkthrough of the final product.

The second is write up of the project. Click on it to read the PDF.

The rest of the page are additional detail images.

This was an Inclusive Design project where we partnered with a stroke survivor who used to work in IT. They wanted to return to the workforce, but were struggling with word-finding. So we co-designed a LinkedIn plugin for MS Word to make writing professional documents easier to do.

The laptop will take you to a video.

The paper (the 2nd image) will open up the details of how the prototype was developed.

UMD’s Human Computer Interaction Lab (HCIL) was looking for digital art submissions to cover the hallway wall just outside of the HCIL. The prompt said that the mural art should connect to the mission of the HCIL: Transforming People’s Experiences with New Technologies.

A couple comments from the review committee:

"I like the representation of a wide range of ‘people’ here! Really in line with our vision of access for all (which i feel is really becoming a core part of the HCIL's identity)."

"This piece may be that most clearly/explicitly ties the HCIL brand/identity with its mission. The diversity of characters -- and technologies -- represented is nice, as is the UMD color palette."

"This is inclusive, affirming, and in UMD colours with a lot of rep for our accessibility work."

Celebrating 50 years of the ASSETS and for the Trace Research & Development Center.

Clicking on the link above or the first image will take you to the website.

ASSETS is the academic Conference for ACM’s SIGACCESS. For the Anniversary, I was web design co-chair. To pay homage to the 70’s when ASSETS first began, I created the website to look vintage. After doing a lot of visual research of the period, I took lead of the design and co-developed the website. The last more abstract image actually reads: SIGACCESS TRACE 1971 2021.

About ASSETS

ACM Special Interest Group for Accessible Computing (SIGACCESS) supports the international community of researchers and professionals applying computing and information technologies to empower individuals with disabilities and older adults. SIGACCESS promotes the professional interests of students and computing personnel with disabilities and strives to educate the public to support careers for people with disabilities. SIGACCESS is interested in the design, development, evaluation, and scientific investigations of technologies to support individuals with disabilities.

A partnership between academia and industry), ASSETS and its journal TACCESS focus on the application of technologies to serve the needs of persons with, but not limited to:

—Vision, motor, hearing, and speech impairments

—Cognitive limitations, including learning disabilities

—Issues of aging

These are some of the projects from a game design course I took. They were co-created with my partner, Eitan Dunn. Together, we developed the game, the rules, and made them interactive. Unsurprisingly, I did the art:

Temerant Takrok

A blend of Tarot, Poker, and a little MTG. All based on the amazing “Kingkiller Chronicles.“

—The first picture will take you to Steam to play the game!

—The next document with the theme will let you read about the game and it’s rules.

—The rest are details from the game itself.

Let’s Start A Cult

A tabletop game aimed at world domination via portals from other dimensions. Imagine is HP Lovecraft and Small World had a baby board game and that would be Let’s Start a Cult.

— The Let’s Start a Cult doc will explain how to play.

—The individual pieces, are included in the doc.

—The rest are details from the board itself, both empty and full.

Tempus Do-It, Inc.

A text-based adventure game about unpaid interns going on a time-travel-travel-agency’s latest attraction. Hint: things go awry.

— Sadly, unfinished. But you can watch gameplay if you click on the start screen.

—But if you want to read the script, click on the doc. One day, I’ll get back to this.

The Floor is Lava

The Floor is Lava is level one of a runner game. Sorrow of sorrows, this too is incomplete. Same as before. I will return to this project.

—The first image will take you to YouTube to see gameplay.

—Click on the doc to read all about its development.

This team effort was a project that required us to tell a story without using any words, just various screens of websites the team made.

The first image will take you YouTube to see the entire digital story!

I made the customize iOS background content, the rideshare app, and the police app. See details below.

TLDR; The Medium Article explains the entire development process.

I used the NIH’s publicly available DS-Connect dataset, which includes some demographic information and the various diagnoses of over 3,300 individuals with DS (DCC, 2022; NIH, 2022b).

The INCLUDE datasets were made for medical researchers. However, I imagined the DS-Connect Participant Database as a resource for families with loved ones with DS. I wanted to visualize information about the DS population in an easy-to-understand way.

This brief project imagined being able to explore your own DNA and what it specifically meant for your health, life, and well-being

Requested by Force Marketing, the Personalized URL template project strove to create components (like, inventory feed, carousel, appointment selection, etc) that could quickly be selected for scalability of the PURL product within the organization.

We had to be able to highlight offer vehicles, style the content easily and flexibly for many different OEMs, and be responsive. Each component fits easily on a phone. This is really just clever layering on different z-indexes with the components themselves resting on the top-most layer.

Each customer gets their own personalized, password-protected URL. On their PURL, they get a customized offer from a dealership, populated with their information to quickly set up an appointment with the dealer and drive leads.

Success and growth are nearly impossible to measure without goals. My work is not only as a designer but as someone who actively works with stakeholders to iterate through scalable options. By providing the initial admin set up for benchmarking on various channels, we are able to set up machine learning to offer insights over time of what an acceptable goal is for not only the client but clients similar to that dealership.

When I first entered the automotive space, I quickly grew frustrated by the disconnect between the dealerships and their customers. I started thinking about how I search for vehicles and realized it was different than the standard way that are provided on almost every site I visited.

The name VINDR came up during my interview with Force. I was talking about my passion for creating ways that improve the purchasing experience of a vehicle, when we made a joke about how buying a car is like dating. I said off-hand “Like Tinder for cars. Oh! VINDR!“ From there, I set out whenever I had free time to create this application.

You can either immediately start swiping vehicle models you like or don’t like or by answering a series of questions, have filtered results combining the best elements of most dating apps.

The Social Listener is another more experimental application of customer data in the campaign’s Insight tab. Using linguistic mapping, we scrape linked social media sites related to automotive content. First we sort content based on related hashtags, then we use natural language processors to analyze the relevant posts to determine the overall subject category and whether the post was linguistically positive, negative or neutral.

This provides the foundation for the most fun part of the social listener. By increasing the weight and relationship between hashtags and their corresponding posts with the number of likes, shares, etc. we can create a better idea of the language being used to describe features, the reputation of a brand, etc. We can see trending tags, commonly used phrases and what content is the most popular so we are no longer creating ads but communities around our brands by contributing to the conversation and celebrating the lives, thoughts, and opinions of our customers.

“Change the way the industry does marketing…”

I love when I get asked open-ended prompts for designs. While there were many requirements, such as being able to brand for every OEM (Jeep utilizes this lovely yellow you see here), I was given complete freedom to research, look for gaps in the market, and explore concepts that I felt were overlooked.

While I will agree that marketing as a whole is pretty standard, when you have long-term, life-altering purchases such as a vehicle or a house, the strategy must alter fundamentally. After all, why would you use the same marketing model as impulse buys or even expensive shoes.

With the consumer being more informed than ever and more skeptical of dealerships than ever, the best way to then market to them was to see them as people and pivot from marketing to experiential. Each phase of the path to purchase lifecycle had it’s own interior customer journey, with significant drop-offs at each transition from one phase to another.

I also wanted more experimental ways to play with the data in my “Insights“ tab. Within the industry, there are standard automotive audiences. However, when these are cross-referenced with traditional interest-based audiences, by leveraging Google’s and Facebook’s interest segmentation, we begin to paint a picture of marketing that can create meaningful messages to the customer. I wanted to change marketing from noise to encouraging community in brand loyalty and conversation in each phase of the customer journey.

Another Force project, Exact Match was a specific type of lead. We wanted to highlight our customers, their audiences, and the clients path to purchase, as well as display any creative from Marketing Campaigns.

Often a struggle within the automotive vertical, is the strong-held belief that dealerships don’t understand what a product often does and how it benefits them. The solution was adding gamification techniques into a notification feed. This feed would operate in tandem with the system updated a customer score. The dealer can now see what the product is doing and highlights action items to improve performance and the machine learning for the system.

This custom e-mail report was specifically designed for Hertz and condensed pages of data into a smaller, more digestible format that could be run on an automated schedule for better efficiency.

FACT is product aimed at re-invigorating old leads. Here we have the customer leads scored based on criteria and customer behavior. We further break out our customers into Hot, Warm, and Cold leads, as well as leads who have equity on their current vehicle.

After conducting many user interviews of both our actively engaged and disengaged users at the various roles needed for the project, we were able to present to stakeholders the key information regarding most desired features, pain points, etc. to better serve them during the design and research phases for future development.