Another Force project, Exact Match was a specific type of lead. We wanted to highlight our customers, their audiences, and the clients path to purchase, as well as display any creative from Marketing Campaigns.

Often a struggle within the automotive vertical, is the strong-held belief that dealerships don’t understand what a product often does and how it benefits them. The solution was adding gamification techniques into a notification feed. This feed would operate in tandem with the system updated a customer score. The dealer can now see what the product is doing and highlights action items to improve performance and the machine learning for the system.