Requested by Force Marketing, the Personalized URL template project strove to create components (like, inventory feed, carousel, appointment selection, etc) that could quickly be selected for scalability of the PURL product within the organization.

We had to be able to highlight offer vehicles, style the content easily and flexibly for many different OEMs, and be responsive. Each component fits easily on a phone. This is really just clever layering on different z-indexes with the components themselves resting on the top-most layer.

Each customer gets their own personalized, password-protected URL. On their PURL, they get a customized offer from a dealership, populated with their information to quickly set up an appointment with the dealer and drive leads.